Erie Insurance Company Store Redesign

Client: Erie Insurance
Services: Web Development

01. The Client

Erie Insurance is an American multi-line insurance company. As of 2014, Erie Insurance Group is ranked among the 500 largest U.S. companies, in terms of revenue, by Fortune magazine

HDS Marketing is contracted to provide and manage an online store to provide promotional items with Erie Insurance’s logo. As HDS’s Director of Digital Projects, I oversaw a redesign and freshening of the store.

02. Webstore Redesign

The Erie Insurance webstore was design was beginning to age less than gracefully. It was in a desperate need of a redesign. I worked with the client as well as our internal sales people to develop a design that fit with their own style guide. I oversaw the process of creating the comps and turning them into a working site running on our Ecommerce platform. The client was very happy with the result.